Submarks + Icons
When considering their new brand for their handmade swimwear collection, La Loba found the iconic symbolism of the female wolf to be a guide for their path. For women by women, La Loba encourages females to band together, and to build each other up, no matter the differences. For the logo, a hand drawn illustration paired with a contemporary logotype suited the style best. We created a suite of colors and variations to take this line to it’s fullest potential.