Submarks + Icons
Alycia Lovell is a wedding and lifestyle editorial photographer specializing in digital and film photography. Her work transcends contemporary trends or expectations, giving it a raw, organic appeal. Unlike many photographers, Alycia’s artistry is fueled by her desire to capture complete authenticity, which shines through in her wedding and editorial work. As an independent photographer, her brand needed to stand up in the modern market. We created a logotype that is universal, and paired it with some loose hand lettering. The final suite provides the perfect balance of professionalism and originality.